Skills

Academic
Background

Events
Organized

Affiliations

Character
References

Marketing Communications. Search Engine Marketing. Web Research.
Creative Design.  Business Writing.

EMPLOYMENT HISTORY

• Worked with Sales and Marketing Head
  with the
  direction of
  the brand communication and its marketing programs.
• Collaborated with the Design Head for
  the
  conceptualization
  and execution of the creative materials needed for marketing campaigns
• Basic market, consumer, lifestyle, media
  research.
• Generate leads from the Internet.
• Collaborated with various advertising
  and marketing
  suppliers
• Coordinated with franchise consultant
  regarding the
  Franchise Operations Manual
• Coordinated with shopping
  malls’ leasing
  and
  operations department for the company’s retailing business
• Conceptualized and executed trade
  exhibitions
• Handled customer and client inquiries
  for both
  retailing
  and corporate business.

• Collaborated
  with team members (writers) to determine
  the
  conceptual, technical and marketing-based contents for the
  client’s branding direction, advertising initiatives,
  business objectives, and audience demographics.
• Worked with
  designers to ensure copy tones and styles
  are
  consistent with visual tone and style.
• Assumed
  leadership roles on creative projects and
  mentor
  other members of the department I belong.
• Trained under
  SEO Specialists on how to construct
  META
  DATAS, Keyword Analysis, Link Building and other online marketing
  strategies for clients.

• Worked on
  creative approach and direction for the
  clients’ advertising and PR requirements (thematic or
  tactical).
• Wrote feature
  articles, advertorials, print ads,
  sales
  promotions, publicity/press materials.
• Concept
  Exploration for the clients’
  consumer or
  B2B promotions, brand activation, etc.
• Worked
  hand-in-hand with Asatsu’s in-house
  media
  planners and buyers for the clients’ projects.
• Client
  Presentation and Pitches, Accounts Management
  and
  Servicing.
• Prepared
  client proposals, project proposals and
  project
  quotations.
• Rebranding of
  Asatsu’s Company Profile.

• Worked under
  the supervision of an Art Director about
  advanced Graphic Designing. (i.e. add graphic effects, photo
  manipulation)
• Archived and
  correctly filed all Project CDs and the
  company’s existing library of accounts.
• Familiarized
  with the working system of the agency
  and
  their clients.
• Learned the
  rudiments of entertainment advertising
  and the
  basic trades of Hollywood film industry.
• Aided my
  supervisor in producing compre- and FA-ready
  materials for client presentation and print production. 

• PR support for Investor Relations
  Representatives
  (IRR)
  including proofreading and writing materials, conducting research with
  competitors;
• Maintained and updated client database
• Updated clients with stocks and their
  shares

SKILLS

• Integrated
  Marketing Communications
• Brand
  Management
• Full-Service
  Advertising Management
• Media
  Management and Production
• Creative
  Direction, Design and Copywriting
• Public
  Relations
• Client
  Servicing/ Account Management
• Events/Project
  Management
• Basic HTML
  and CSS
• Softskills:
  organized, team player and leader,
  optimistic,
  excellent time management or project management, good decision-making
  ability, resourceful, and unbiased, excellent communications skills
  both written and verbal.

ACADEMIC
BACKGROUND

• President,
  Bachelor in Journalism 1-1N (SY 2001)
• Documentation
  Officer, JournCircle (SY 2001)
• Class
  section President, Bachelor in Advertising
  and Public
  Relations (SY 2002-2005)
• Active
  member of the Department of BAPR’s activities

EVENTS
ATTENDED/ORGANIZED

AFFILIATIONS

CHARACTER
REFERENCES

The following
information
stated
herein are valid
to be true and correct. Should you wish to ask for character
referrences, they are available on your request. Hope to do business
with you.
To watch my video resume, click here. All Rights Reserved 2010 Dorie Jade Escusa
| Project
Based Manila