On Our Minds

‘How Creativity Works’: It’s All In Your Imagination

What makes people creative? What gives some of us the ability to create work that captivates the eyes, minds and hearts of others? Jonah Lehrer, a writer specializing in neuroscience, addresses that question in his new book, Imagine: How Creativity Works.

Lehrer defines creativity broadly, considering everything from the invention of masking tape to breakthroughs in mathematics; from memorable ad campaigns to Shakespearean tragedies. He finds that the conditions that favor creativity — our brains, our times, our buildings, our cities — are equally broad.

Lehrer joins NPR’s Robert Siegel to talk about the creative process — where great ideas come from, how to foster them, and what to do when you inevitably get stuck.

More here –> http://www.npr.org/2012/03/19/148777350/how-creativity-works-its-all-in-your-imagination?sc=fb&cc=fp

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